I grew up in Jerusalem, the holiest place on earth, half an hour away from the lowest point on earth. After I completed my army service as commander in a combat unit, there was nothing I wanted more than to travel the world. I started in South America, and then to Europe and finally to China, where I spent over a year.
By the age of 30, I had visited over 50 countries. While travelling, I met many fellow travelers and local residents who knew Israel only from news reports. I tried my best to show them my point of view, my beloved homeland, but with limited success. I realized that there is no better way than bringing people to Israel, showing them firsthand all I know and love. With that in mind, my friend Asaf and I decided to establish “Shin.” Together, we’d like to invite you to come and discover the Israel behind the headlines and beyond your dreams. Hope to see you here!